Trust me, I'm a start-up

15 August 2008

This is a guest post by David Cruickshank, co-founder of Business IT Online, the web-based suite of business software applications for small businesses. David blogs at Internet business.

Please take a look at a guest post I've written for Techcrunch UK entitled, "Trust me, I'm a Start-up".  It would be great to get your comments.  Here's a taster...

Our personal relationships show us that trust grows with time. Those we trust the most, we have known long enough to feel assured that our trust in them is not misplaced.

This is the start-up’s paradox:

To succeed, start-ups must build trust. Earning trust takes time and start-up businesses are operating from a standing start with no history of competence or credibility. Intriguingly, start-ups are constrained by the very resource they need to thrive.

Read the full article here.