admoogle
Google's largest source of revenue is it's "2 lines of text" AdWords service.
Online video advertising is forecast to quadruple in the 2 years to 2011 from $505 million to $1.9 billion (Source: EMarketer Inc.). due to the higher clickthrough rates video ads. achieve over either text or image ads.(Source: DoubleClick, a division of Google Inc.)
admoogle - The Business
admoogle add free sound and vision to Google AdWords ads. making "VideoAdWords."
The VideoAdWords ads. are "click to play" (300x250 pixels) and are only contextually "pulled" up onto relevant websites on the Google Content Network based upon keywords and phrases agreed with the client.
admoogle's key aim is to make creating and proofing a VideoAdWords ad. as simple and financially fisk free as possible.
http://www.admoogle.tv/proofingstartup.htm
The client can proof and re-proof the ad. immediately as many times as necessary at no charge so they get exactly the VideoAdWords ad. they require - professionally created free of charge.
Neither Google or admoogle charge for an "impression" to appear
Neither Google or admoogle charge for the VideoAdWords ad. to be clicked and played either.
admoogle is paid a repeating revenue (£6-9 per 100 "views") only if 75% or more of the ad. is "viewed" as confirmed by a weekly Google Analytics report sent to the advertiser.
(Google only charge the advertiser for any "secondary" clicks on the VideoAdWords ad. - leading the viewer through to a relevant landing page).
The admoogle business model is the beginning of the end for traditional tv advertising for three reasons:
1) It protects the advertiser's ROI from the outset.
2) It is a 100% accountable media format.
3) Any business, regardless of their size or location around the World can now easily run VideoAdWords campaigns to their exact requirements for zero initial outlay.
For further information please contact:
Chris Baillie, CEO and Founder
E chrisb@admoogle.tv
M +44(0)777 378 6405
http://www.admoogle.tv
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